Analytical market strategists focused on business development

We are the duo behind VAKN – Anna Widler and Lisa Henning.

We have worked together since 2008 and together have over 40 years of experience as advisors with focus on insight driven business development. Our previous experience includes the brand agency BlueCarrot and both of us have held leading positions at the global research company Nepa.

With a broad industry experience, we have, over the years, supported a large number of Swedish, Nordic and global companies – with a focus on the Nordic market. We have guided boards and management teams, as well as marketing, sales and assortment departments in their strategic and tactical development work. With good results.

We have our base in Stockholm, share offices with our sister company DNAB and are a part of the hybrid agency ForOne.